We built the payments partner we wished merchants had.
Briar places and services merchant accounts nationwide. We built the company around one idea: understand the business first, then recommend what actually fits it.
Why Briar exists
The people who started Briar spent years running sales and operations inside large payment processors. That's where we saw the problem up close: merchants were sold a rate off a script, and almost nobody asked how the business actually worked before signing it up.
We got tired of placing accounts that didn't fit the people using them. So we left and built the opposite — a shop that starts with a conversation, learns the business, and builds the setup around it instead of the other way round.
We're deliberately small and deliberately specific. If we're not the right fit for your business, we'd rather tell you up front than after underwriting.
Straight answers apply to our side of the deal too.
Briar places and services merchant accounts through sponsoring bank and processing partners, and we're compensated by those partners on the accounts we place. That's the whole model. It means we have no reason to put you on a program that doesn't hold — an account that leaves in six months is worse for us than one that stays for six years.
We'll tell you what the program costs you, who your account is placed with, and exactly what happens if you want to leave — in writing, before you sign. Our compensation comes from the processor, never from a markup we've added to your rate without telling you.
Wherever your business runs
Serving merchants in all 50 states. Card-present, card-not-present, and high-risk placements — with the same advisor from your first message through boarding and after.
Start with a conversation.
Tell us how your business runs. If we're the right fit, you'll know from the first reply — and so will we.